I began my research by brain storming around key words from the brief namely; ‘landmarks’, ‘Unusual calendar events/days’.
Shooting off the word ‘landmarks’ I had a few categories, ‘regrets’, ‘firsts’, ‘lasts’, ‘health/goals’. Below is a photo of the brainstorm.
I also took a little time looking at sites which professed to knowing odd calendar dates to see if any were particularly inspiring/worthy of making into a greetings card. I found this site was a little more professional than others:
Most of the days seemed to bizarre to have any real success or pull on people i.e. eat an apple day. But I named a few of interest in a brainstorm, see the photo below.
From the initial brainstorm around ‘landmarks’ I was most interested in one category around health/goals. I was thinking specifically around celebrating weight loss/weight gain as for many people, men and woman weight loss (if overweight) or weight gain (if severely underweight) is something of a landmark. It can be a real turning point in peoples lives and something that friends and family might want to celebrate but there’s currently no greetings cards with that type of message. Initial thoughts were to keep it humorous something with an an illustrative feel.
I began looking into artists who had a illustrative, character based design within cards for inspiration. I found a couple of card selling websites that promoted that sort of design.
I found a couple of artists particularly interesting from that site, Anke Weckmann & Jill Labieniec. Here are a few examples of their work which were of interest:
Another Artist of interest found wondering around Pinterest was Angela Keoghan, her work is visible here: http://thepicturegarden.co.nz/
I saved a couple of images of her work for mood board inspiration:
I also came across via pinterest an illustrator called Amy Black well whose use of colour and shape appealed to my eye:
More research to follow….