For this assignment I needed to produce an A3 sized (297x420mm) poster which celebrated a colour of my choice. There were a few limitations to the task:
1. Only allowed to use my chosen colour, its complementary colour and black/white.
2. Consider visual dynamics/contrast as well as meaning – my interpretation of the colour as well as other people’s.
3. Submit three variations of the poster as well as the finished design.
I guess the start point of my research was brainstorming. I started to think about two colours; blue and orange, before settling on Orange as my colour for the assignment.
You’ll notice there are some red area’s of text in my orange brainstorm, these came from some other people’s associations with the colour orange. I posted a square of my chosen colour on the OCA student forum and asked people to say what it reminded them of, initially there were two responses so I took some of those into consideration:
I could see two theme’s/collections becoming clear around the colour orange. One was natural/earthy the other man made/retro. So I brainstormed these ideas, thinking that it would be good to get some element of both in my design:
I then did some rough thumbnail drawings in my sketchbook, which helped me to then decide what images/visual inspiration I needed to look for:
I began to look for images I had taken which fitted either the natural category or retro and came across quite a few of parks near me in Autumn. These seemed like good reference images:
I also found some photo’s which fitted with the associations of ‘rusty’ & home in the photo’s I’d taken below:
I had a couple of items I thought would fit with the retro theme so tried to scan those in through my computer:
The image above is a scan of an patter for making a jumpsuit. i scanned it in as someone had mentioned orange jumpsuits on the forum. I thought maybe I could change the colour of the jumpsuit from green to orange and use it in a design.
I had a similar thought with the green jumper above, that I could potentially make it orange in colour and then use the boy to add a sense of childhood memories to the design.
The pattern above comes from a shirt I own with an Orla Kiely design on. It’s quite retro and orange!
I used Pinterest to search for other associations with orange and get hold of some secondary images. These images aren’t ones I took, so it’s secondary research.
I love this image as it captures something of the fun and the retro connection people have with orange. It made me think about using the orange space hopper to symbolise retro in my designs so I had a search on-line for a suitable image of a space hopper:
I also found a couple more useful images:
The print above really captured that retro feel again whilst also capturing another connotation of Autumn and Pumpkins. I thought it might prove useful!
I saved the photo above as I felt it reflected the colour but also the warmth and safety often described by people when they thought of the colour.
My final inspirational images came from a scan of a sample of Scion fabric, the ‘Mr.Fox’ print to be precise:
Once I’d found these images I started to begin working on designs in photo shop, more on that in the next post…