Tag Archives: working to a brief

Final design for Poster based on rationale one

Hi again,

I’ve been working on a few changes following Lorsen’s feedback and this is my final version of the poster. I’m aware I could still make more changes and Maria made some suggestions that if i had more time I’d like to try but as I’ve spent probably too long on this project I’m choosing to leave it as it is.

In the end I changed the title font to one within the program, as opposed to my hand drawn version (to make it more legible) and made all the font bold. I’ve added a whole load of daisies and musical notes from hand drawings in an effort to add so movement to the image.

It’s not perfect but in general I’m pleased with the outcome, take a look for yourselves below:

Final Poster design for rationale one

Final Poster design for rationale one


Ideas for Point of Sale Display

I began research just looking on pinterest for Green grocers, I just wanted to get an idea for what kind of design was out there, even just the shape/layout of green grocer stores. I created a board and pinned a few things, when I came across a green grocer’s in Australia called, The Little Green Grocer, which had some interesting window displays. http://www.broadsheet.com.au/melbourne/food-and-drink/article/little-green-grocer-next-door-coin-laundry The window display was created by an artist/graphic designer called Amelia Lackman. http://www.amelialackmann.com.au/projects/the-little-grocer

Photo 1 of 'Little Grocer Shop front' by Amelia Lackman

Photo 1 of ‘Little Grocer Shop front’ by Amelia Lackman

Photo 2 of 'Little Grocer' by Amelia Lackman

Photo 2 of ‘Little Grocer’ by Amelia Lackman

Photo 3 of 'Little Grocer' by Amelia Lackman

Photo 3 of ‘Little Grocer’ by Amelia Lackman

What I like about Amelia’s window displays is that it fits with the unique/small almost specialist nature of the shop. The designs don’t have any colour though so perhaps not as eye catching as the client in my brief would like.

I also came across this grill/bar/cafe which had bold type on it’s wall which were visible from the front of the store. The kind of thing that would catch your eye from a distance even though you couldn’t tell what it said and cause you to take a closer look. This might be the level of colour that would draw more people into the green grocers store.

Wishbone Restaurant - Outside

Wishbone Restaurant – Outside

Wishbone Restaurant Inside

Wishbone Restaurant Inside

So my current thoughts are some kind of simple shapes of fruit and veg that are brightly coloured with text either within or outside it saying things about the quality of the fruit and veg. Possible words could be : Fresh, Tasty, Organic, Delicious, Healthy, Locally grown. These words especially ‘organic & locally grown’ would probably appeal to a middle class mum who’s concern might be making sure what she gives her kids is clean and good for the environment.

Exercise: Point of sale display – the brief

Analyzing the brief

What am I being asked to do?

Create a ‘point of sale display’ to go above the fruit and vegetables in my local green grocers shop. The final size of the display will be 2 X A1 Landscape ( so I need to design smaller but with the ability to enlarge it in mind).

Method/How – I am allowed to either work with photograph’s, create illustrations or use both to produce two images one of fruit the other of vegetables. I can use individual fruits/veg or cut up/segments or all of the above.

I need to identifying any wording and make sure – its visible from far away & attracts attention.

How will the client judge a successful outcome to the brief?

Display must be visible from street – clear and dynamic.

Will be judged on how attractive/eye catching it is as it needs to draw customers in. Will judge whether or not it makes their product look attractive – does it look edible , delicious etc.

Does appeal to their audience?

What are the key words?

wording of the sign needs to be – ‘clear and dynamic

Ask myself – Does this look edible? Would I like to eat it?

Posters will be seen from a distance ‘so visuals need to be clear and dynamic

I need to be ‘especially conscious about the way I use colour to describe tone, shadow and surface marks‘ – poor choices can make food look unappealing, moldy etc


“The shop is in a small precinct which also houses a baker, a newsagent, an independent shop and is on route to and from a well respected primary school.”

What I think of as the audience is: likely middle class, parents, mostly mums/women , people who are interested in more craft/artisan objects.

New Design for Rationale One

I’ve been working on a new version of a poster for rationale one. A quick recap for you about rationale one:

Produce a poster promoting a local event of your choice. Make the poster full of information about the event, where it’s taking place, when, what’s going on, timings, cost and what to expect. Include as much detail as possible for your audience.

This was my initial design for the rationale (see image below):

Overall photo of poster one

Old version of poster

And this is my new and hopefully improved design:

new version

New version of poster

I’d love to hear what you think about the colour scheme – I was going for something a little old jazz/smooth looking rather than bright and funky.

What do you think of the daisies? Are they enough of a hint towards the event being in a park or is something else needed?

Is the text/information clear enough – does it need to be bigger, smaller or a different colour? Feel free to comment on what you think works or doesn’t work within the poster.

Look forward to hearing your thoughts!!