This project required the design of a logo for a wine bar/cafe called The French Hen. It also stipulated producing examples of the logo placed on products namely; a T-shirt for staff, shop sign, window sticker, beer matt, food/cocktail menu and a napkin.
The brief made an emphasis of the aim of the client being to attract the “young sophisticated drinker” and dispel any reputation of binge drinking or bad behaviour that might normally be associated with a younger drinker (as in still a legal drinker!).
This exercise involved producing a package of graphics including; a logo, letterhead, business card & newspaper advert for a Housing association. The Housing association had a specific aim/slant they wanted to be seen as “different from other local housing associations – more modern, more helpful…welcoming to young people”.
This gave me an focus or core to my designs, something to keep coming back to when looking at the work. Asking myself does this suit young people, is it still professional looking, does it look inviting?
One phrase from the brief stood out and ended up being pivotal to the logo design, “Chance Housing Association has been set up to try and help first time buyers get onto the housing ladder”.
This project focuses on branding and logos as a part of that. The research point specified looking at logo’s and whilst this could be a lengthy process (branding is everywhere!) I decided to use a method I’d used in a previous research test for analysing logos…