For this exercise I’ve chosen to focus on a skirt which has been produced by Braintree clothing company, which has been ethically produced, and uses fibres which are sustainable. I’ve photographed different elements of the skirt, care labels, sales tag and more which gave initial clues to it’s sustainable credentials. In the post below, I share some of these photographs and further research into the ‘eco’ terms used to see where the labelling is accurate (and if it’s not).
I recently watched a documentary film called The True Cost, it’s insightful, challenging and tragic. It documents the plight of millions of people, just like you and me who work within the garment or clothing industry. It seeks to expand the narrative of the fashion world beyond the glitz and the glamour and lust for clothing, to the grit and dirt and reality of what goes into making garments.
I highly recommend watching the documentary, you may not have even the slightest interest in fashion or trends, but I’m betting you buy and wear clothes!
It got me thinking about my own relationship with fashion/clothing over the years. Growing up my relationship with fashion was somewhat turbulent. In my teen years I saw fashion very much as an outlet for creative expression, it was an platform for displaying my views and perspectives.
I was a pretty rebellious, angry teenager, and clothing was just another way to display my emotions. I thought about what I wore fairly selfishly, it was about me sending a message to other people, usually ‘I don’t care’ or ‘I can do what I want’.