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Exercise: The French Hen

This project required the design of a logo for a wine bar/cafe called The French Hen. It also stipulated producing examples of the logo placed on products namely; a T-shirt for staff, shop sign, window sticker, beer matt, food/cocktail menu and a napkin.

The brief made an emphasis of the aim of the client being to attract the “young sophisticated drinker” and dispel any reputation of binge drinking or bad behaviour that might normally be associated with a younger drinker (as in still a legal drinker!).

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