Tag Archives: Exercise:Point of sale display

New exercise – ‘Point of Sale Display’

The Brief:

Create a ‘point of sale display’ to go above the fruit and vegetables in a local green grocers shop. The shop is in a small precinct which houses a baker, a newsagent, an independent shoe shop and is on the route to and from a respected primary school.

The final size of the display will be 2 X A1 Landscape.  I am allowed to either work with photograph’s, create illustrations or use both to produce two images one of fruit the other of vegetables. I can use individual fruits/veg or cut up/segments or all of the above.

Here are two possible versions of the design:

Point of Sale Display V1

Point of Sale Display Version 1

 

Point of Sale Display Version 2

Point of Sale Display Version 2

As you look at the two designs please comment on:

  1. The Wording of the sign: it needs to be – ‘clear and dynamic
  2. Ask yourself  – Does the fruit look edible? Would I like to eat it? If not can you say why not/what might improve it?
  3. Is the overall design ‘clear and dynamic‘? Would it catch your eye from a distance?

Can you see a  ‘conscious decision about the use colour to describe tone, shadow and surface marks‘ – poor choices can make food look unappealing, moldy etc.

Feel free to make any other comments/observations.

Thanks again…

Point of Sale Display – Design in stages

Point of sale display FRUIT AND VEG

Above is the basic fruit shapes I started with in Illustrator having drawn them in a sketchbook first and then live traced them in illustrator to create vector shapes. I chose to work in illustrator because I knew creating vector art work would mean the finished work could be scaled up to the size requested in the brief (2 X A1 landscape) without the quality of the work being compromised.

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Ideas for Point of Sale Display

I began research just looking on pinterest for Green grocers, I just wanted to get an idea for what kind of design was out there, even just the shape/layout of green grocer stores. I created a board and pinned a few things, when I came across a green grocer’s in Australia called, The Little Green Grocer, which had some interesting window displays. http://www.broadsheet.com.au/melbourne/food-and-drink/article/little-green-grocer-next-door-coin-laundry The window display was created by an artist/graphic designer called Amelia Lackman. http://www.amelialackmann.com.au/projects/the-little-grocer

Photo 1 of 'Little Grocer Shop front' by Amelia Lackman

Photo 1 of ‘Little Grocer Shop front’ by Amelia Lackman

Photo 2 of 'Little Grocer' by Amelia Lackman

Photo 2 of ‘Little Grocer’ by Amelia Lackman

Photo 3 of 'Little Grocer' by Amelia Lackman

Photo 3 of ‘Little Grocer’ by Amelia Lackman

What I like about Amelia’s window displays is that it fits with the unique/small almost specialist nature of the shop. The designs don’t have any colour though so perhaps not as eye catching as the client in my brief would like.

I also came across this grill/bar/cafe which had bold type on it’s wall which were visible from the front of the store. The kind of thing that would catch your eye from a distance even though you couldn’t tell what it said and cause you to take a closer look. This might be the level of colour that would draw more people into the green grocers store.

Wishbone Restaurant - Outside

Wishbone Restaurant – Outside

Wishbone Restaurant Inside

Wishbone Restaurant Inside

So my current thoughts are some kind of simple shapes of fruit and veg that are brightly coloured with text either within or outside it saying things about the quality of the fruit and veg. Possible words could be : Fresh, Tasty, Organic, Delicious, Healthy, Locally grown. These words especially ‘organic & locally grown’ would probably appeal to a middle class mum who’s concern might be making sure what she gives her kids is clean and good for the environment.

Exercise: Point of sale display – the brief

Analyzing the brief

What am I being asked to do?

Create a ‘point of sale display’ to go above the fruit and vegetables in my local green grocers shop. The final size of the display will be 2 X A1 Landscape ( so I need to design smaller but with the ability to enlarge it in mind).

Method/How – I am allowed to either work with photograph’s, create illustrations or use both to produce two images one of fruit the other of vegetables. I can use individual fruits/veg or cut up/segments or all of the above.

I need to identifying any wording and make sure – its visible from far away & attracts attention.

How will the client judge a successful outcome to the brief?

Display must be visible from street – clear and dynamic.

Will be judged on how attractive/eye catching it is as it needs to draw customers in. Will judge whether or not it makes their product look attractive – does it look edible , delicious etc.

Does appeal to their audience?

What are the key words?

wording of the sign needs to be – ‘clear and dynamic

Ask myself – Does this look edible? Would I like to eat it?

Posters will be seen from a distance ‘so visuals need to be clear and dynamic

I need to be ‘especially conscious about the way I use colour to describe tone, shadow and surface marks‘ – poor choices can make food look unappealing, moldy etc

Audience:

“The shop is in a small precinct which also houses a baker, a newsagent, an independent shop and is on route to and from a well respected primary school.”

What I think of as the audience is: likely middle class, parents, mostly mums/women , people who are interested in more craft/artisan objects.