Create a ‘point of sale display’ to go above the fruit and vegetables in a local green grocers shop. The shop is in a small precinct which houses a baker, a newsagent, an independent shoe shop and is on the route to and from a respected primary school.
The final size of the display will be 2 X A1 Landscape. I am allowed to either work with photograph’s, create illustrations or use both to produce two images one of fruit the other of vegetables. I can use individual fruits/veg or cut up/segments or all of the above.
Here are two possible versions of the design:
As you look at the two designs please comment on:
- The Wording of the sign: it needs to be – ‘clear and dynamic‘
- Ask yourself – Does the fruit look edible? Would I like to eat it? If not can you say why not/what might improve it?
- Is the overall design ‘clear and dynamic‘? Would it catch your eye from a distance?
Can you see a ‘conscious decision about the use colour to describe tone, shadow and surface marks‘ – poor choices can make food look unappealing, moldy etc.
Feel free to make any other comments/observations.