This exercise involved producing a package of graphics including; a logo, letterhead, business card & newspaper advert for a Housing association. The Housing association had a specific aim/slant they wanted to be seen as “different from other local housing associations – more modern, more helpful…welcoming to young people”.
This gave me an focus or core to my designs, something to keep coming back to when looking at the work. Asking myself does this suit young people, is it still professional looking, does it look inviting?
One phrase from the brief stood out and ended up being pivotal to the logo design, “Chance Housing Association has been set up to try and help first time buyers get onto the housing ladder”.