Join the Navy, 1917 (colour litho); Richard Fayerweather Babcock
In this exercise I am going to explore semiotics, by doing a semiotic analysis on the picture opposite. I will first describe the literal elements of the print, the denotation. Then I will consider its implied meaning, and try to work out whether these connotation were accidental or deliberate.
I wasn’t entirely sure how best to begin this exercise. So I began with a broad spectrum of search ideas and then refined down what I wanted to explore. For this exercise I needed to use images of apples as a start point for considering what the image of an apple could represent or signify. I could chose to explore apple images from art history or commercial visual communication. I started my search looking into both categories and have decided to narrow it down to the field of commercial visual communication.