The design of the third card was much easier than the previous too, simply because I took elements of the first card and simplified them to make a different design. This might sound like cheating but I think it’s fine given that the cards are in a range around the theme of weight loss/ weight gain and it would give a customer a bit more choice.
So here’s the design of the third card, front and inside:
Front of Card 3
Inside of Card 3
For the front of the card I’ve allowed the pie pattern to take center stage as I think alone it still feels light hearted and doesn’t make me think that the card has a derogatory message. I changed the size and colour of the text on the banner just to sit better with the colours coming from the pies. I asked my husband what he thought when he came home from work and he agreed that it was simple but worked well, and that it was nice to see the pattern with a character in front of it.
The inside of the card is the same as the design for card one, simply because it worked well so I saw no real need to change it, I think the front of the card is what will attract people to the card.
I had the idea of incorporating a podium for a character to stand on to emphasis the phrase ‘weight loss champion’. But I needed a reminder of how a podium looked and how people looked standing on one to help me to draw my character. Below are my initial drawings in a sketchbook.
First two sketches of champion character
Below I’ve started with a copy of how the first card looked and then how I’ve changed it to finish it:
‘Who ate all the Pies v2’
I didn’t change too much just adjusted some colours adding in some pink for the cheeks, and including a grey outline around the face and legs just to add some definition. I also changed the colour of the text to seem less accusatory/negative, the red looked more like a threat, so the purple/red is a bit more warming.
I also worked on the inside of the card, I wanted to keep it simple, but complete the idea started on the front. I think I achieved this by using the same banner and writing and completing the sentence. The little piece of pie in the corner is just a fun touch.
Inside of Card v1
Inside of card v2 (final)
I think the text on the inside of the card helps the reader realize the card is celebrating the persons weight gain as an landmark in their life, rather than making fun of the person. It’s a thin line between being an insult and a compliment so I hope overall I’ve got it on the compliment side! I also think the banners help add some movement and colour as well as a visual link to the design on the front (which works well).
As a beginner level user of Illustrator I had only really developed a few ways of creating illustrations within the program, mainly those taught to me by friends. As I started working on the card design I went about it in the same way as I already knew, and discovered this wasn’t producing the results I wanted.
My starting method was to take the scan of the girl with the pie and using Photoshop to make the colours cleaner (i.e. the black black and the white, white) I selected the shadows and then dragged and dropped the girl into Illustrator. From there I would use Image trace to turn the image into a vector based image, and begin adding colours from there.
Girl Illustration created using Image Trace
However this time I felt like the Image trace had not achieved the look I’d hoped for. The girl had lost some of the character from the original drawing. So I began to think about other ways of approaching creating the same character in Illustrator.
After brain storming and looking into other card designs, I began doing some drawings in my sketchbook based on the theme of celebrating weight gain. I created a character to go on the front of the card in an illustrative style.
First drawing for Card Design – creating a character to go with the wording