‘Thinking of You’ – preparing & printing the cards

This stage was a little trickier than I anticipated, I knew I had software that would allow me to produce greeting cards for print but I didn’t really know how best to use it. I ended up opting for Indesign as I had a little understanding of how it worked and thought the format might be a bit more logical. I looked around online for some advice on greeting card design and found a few helpful sites.

I then set about designing the templates for the card and placing the illustrator files into the boxes created. After a little bit of adjusting I had a card ready for print here’s how it looked:

Card 3 ready for printing

Card 3 ready for printing

I then set about trying to print off the card. This was the bit that got confusing for me. I initially tried printing onto A4 thinking I’d cut the paper down later, but found it confusing to get the inside part of the card in the right place. After a few wrong attempts I decided to cut the paper down so that it was A5 size prior to printing, and to set my printer to print from that size. This was much easier! I tried it in black and white just to see how it worked, here’s how it turned out:

Outside of trial card

Outside of trial card

Inside of trial card

Inside of trial card

You’ll notice the images now have borders – this wasn’t an initial part of my design in Illustrator but my printer doesn’t do border-less printing so I created some small borders in Indesign to allow for this.

A couple of things need adjusting on the second card design, in the photo below you’ll see the banner on the inside of the card was slightly cropped in printing, so I moved the image so the banner wasn’t being cropped:

IMG_1930

 

I printed the finished cards onto thin cream coloured card as this seemed to suit the colours of the designs and bring a unifying factor to all the cards. I think it looks a little warmer, maybe even a bit more professional on the cream coloured card instead of white. It would’ve been nice to try on different cards, but this was what we had/could afford.

The three completed cards

The three completed cards

The envelopes for the cards are simple white paper based, suitable for A5 cards. Again this is due to them being the envelopes we had, if I have time/money I’ll look for some cream envelopes to go with the cards, to help complete the look. I chose not to devote any real thought/time to designs on the envelope as I felt this would detract from me getting the main thing sorted (i.e. the 3 card designs). If I’d felt more confident/practiced using Illustrator and Indesign (and therefore able to produce the card designs faster) I would’ve given myself some time to consider more interesting envelope designs.

Overall I’m fairly pleased with how the cards turned out.

 

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