It seems there’s not only a learning curve in how to gather a group for critiquing work but also a learning curve in how to process feedback and use it to adapt work to better suit the critique. I’ve tried to break-down the feedback so that I can see what overall themes/recurring comments are by asking myself a few questions about the feedback below…
Feedback on posters from Rationale 2 (less is more)
What did people like/think worked well within the poster?
People tended to agree on liking the lettering and that the style suited the event being advertised:
Dana said – “I really like the lettering, it is jazzy and folksy, it befits the feel of what the event could look like.”
Lorsen said – “I particularly like the lettering of ‘Bands in the Park’ in the watercolour (you’ve got a nice style of font writing – quirky, indy vibe)”
On the lino printed poster people commented on the colour and lino print method suiting the event:
Ben Poffley said: “the materials used give it a ‘arty’ feel which fits the event”
Dana said: “I also really like the mustard yellow of the sax. It is retro baby:)”
Maria said: “I really, really like the lino print and the feel it gives as well as the yellow colour”
Helen said: “I really like the handmade vibe as it gets across an event springing up from a community, rather than being corporate and a bit austere.”
What did they think needed improvement or altering altogether?
Quite a few people commented on the information not being clear enough – this is quite a serious issue in my mind as in it’s essence this poster is meant to clearly display information to the audience! Thankfully they had plenty of suggestions for improving this…
Lorsen said: ” I appreciate the style of the drawing (and that’s obviously a good thing!) but I feel I can’t read the important information easily enough for a poster (these are more suitable for a gallery or a book where you can read them close up).”
“I think to limit the info to the keys may mean you can’t get your message across as simply and plainly (legibly) as is necessary. Perhaps if you change the aspect / view of the sax or distorted it to feature huge keys (or whatever) this would help.”
Ben said: “A poster is really there to sell something to you, and I feel that both posters, at their present size, would not instantly grab a person and tell them exactly what they need to know.”
Helen said: “With putting the information in the keys you’re asking the reader to look into the poster to find the information they want. This could be ok. The comments above are perhaps suggesting ways to get the information across more quickly. So Ben’s suggestion would get the essential information across at a glance- I can picture his suggestion and think it could look great-more direct, pared back.”
There were also a few comments on how to get more movement/an energetic feel into the poster…
Dana said: “I feel that the shape of the sax is constraining the flow and the movement of what you are advertising.I think that the daisies are trying to give movement, but they are held still inside of the sax shape.Maybe allow some movement outside of the sax, with some of the words jaunting about with the daisies?”
Lorsen said: “There’s obviously a lot of empty space in both posters which I think needs to be utilized – so maybe ‘Bands in the Park’ should be ‘sounding out’ from the sax rather than sitting in it – this may add a more energetic element to the image too.”
Helen said: “If you were going to go with creating more movement in this way you could tip the sax back in the image (as if someone was lifting it playing it)? Not sure…might just look naff!”
Maria made a few suggestions about colour scheme’s:
“I am thinking there could be more colour! But because the events are happening in the park you wouldn’t want it to have such a heavy feel to it – having been to the events before, it is quite jolly actually! So here’s a colour scheme of a jazz event poster I thought was quite nice: http://www.ndsu.edu/finearts/NS-images/music/jazzfest2013.jpg and the mustard yellow goes beautifully with it.”
I don’t particularly like the design of the poster in the link, think it’s too crowded, but I like Maria’s point about there being more colour. Just not quite sure how to incorporate more colour without using big blocks of colour which I think would detract from the chilled vibe of the poster/not reflect a jazz event.