This project focuses on branding and logos as a part of that. The research point specified looking at logo’s and whilst this could be a lengthy process (branding is everywhere!) I decided to use a method I’d used in a previous research test for analysing logos…

I started by browsing pinterest for logo’s and found a couple of info-graphics about well known logo’s or brands:

http://www.huffingtonpost.com/2013/04/18/logos-change-over-time_n_3110194.html?utm_hp_ref=business

http://theultralinx.com/2014/10/40-logos-hidden-messages.html

http://www.entrepreneur.com/article/227766

These articles offered a helpful breakdown of components of logo’s into, typography, colour, shape, background. I decided to find some examples of logo’s from products around my house and stuck them into my Visual diary. Having stuck them into my visual diary I then photographed the pages to be ready for adjustment in Photoshop:

Logos in Visual Diary – example 1.

Logo’s in Visual diary – example 2.

Logo’s in Visual diary – example 3.

I then used Photoshop to create a very rough graphic which enlarged the logo’s in circle shapes with analysis written in text boxes around it:

Logo research v.1

Logo research v.2

Now onto the exercise…