I found this Global Action leaflet really interesting, it doesn’t look like much from the outside but it’s actually quite a clever design with lots of flaps with information all over the place. I think this makes it feel a bit more interactive than your average four folds leaflet.

Global Action Leaflet – front Cover

Global Action leaflet – center unfolded

Global action leaflet – first set of flaps lifted

Global Action leaflet – second set of flaps lifted

Global Action leaflet – back of leaflet

I had a go at making a plain A4 paper version of this to see what the folds looked like, I coloured the flaps differently so I could see where different area’s of information would go.

Own version of Global action leaflet – front

Own version of Global action leaflet – open

Own version of Global action leaflet – first flap unfolded

Own version of Global Action leaflet – all flaps unfolded

Having done this I felt like the design was perhaps on first glance not something that would attract attention if just in a stand, the front doesn’t seem to appealing, and unless you pick up the leaflet and open it it doesn’t seem to interesting. So I moved on to try and come up with some different more instantly appealing designs.