I found this Global Action leaflet really interesting, it doesn’t look like much from the outside but it’s actually quite a clever design with lots of flaps with information all over the place. I think this makes it feel a bit more interactive than your average four folds leaflet.
I had a go at making a plain A4 paper version of this to see what the folds looked like, I coloured the flaps differently so I could see where different area’s of information would go.
Having done this I felt like the design was perhaps on first glance not something that would attract attention if just in a stand, the front doesn’t seem to appealing, and unless you pick up the leaflet and open it it doesn’t seem to interesting. So I moved on to try and come up with some different more instantly appealing designs.