I started by drawing a simple design for a leaflet based on the ‘Love parks’ theme from the poster I’d seen in the local park. I wanted to start simple, just simple folds, to see what it was like.
As you can see in my sketch I had the unfolding paper over the fold for the outside, which practically wouldn’t work so I moved that further down to sit in the middle below the fold line. The design is fine, but doesn’t really offer any new way of exploring folds. I wanted to see some actual leaflets for a bit of research so dug around for leaflets that I’d kept and came across a few which were much more interesting.