Exercise: Visualising your ideas – analysing the brief

This is how I approached looking at the brief initially:

What is the brief asking me to do?

  • Design a leaflet for an organisation that wants to attract people to a volunteering task
  • Leaflet needs to explore use of folds
  • Needs space for  4 chunks of 120 words and space for contact/address

Format:

  • need to consider display of leaflet (i.e. will it be posted or in a stand)
  • A4 Paper or larger folded
  • Consider types of paper and format of/types of fold

Key points:

  • Organisers want to attract new people
  • Therefore I need to create something that get’s people’s attention, is worth looking at.

After looking at the brief I decided I wanted a real organisation or volunteering opportunity to base my leaflet on so went to the park to see what a local notice board had to offer. I came across a poster advertising an event showcasing the work of park rangers to keep the park in good order and the poster said they were looking for people to get involved. So I took a photo and then used that to inspire my design work.

Local Poster - Advertising the work of park rangers & inviting people to volunteer

Local Poster – Advertising the work of park rangers & inviting people to volunteer

 

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