Exercise: Too much or not enough information – Summary & rationale

Summary of the brief:

Look around your local area, find a local up-coming event i.e. a jumble sale, music festival and design two posters to promote it.

Make the first poster full of information about the event, details such as when, where, what’s happening, cost and what to expect. Include every detail you think the audience requires.

Make the second poster as simple as possible – pare back the information to the minimum. Be extreme with how little you can say but remember to include the essential information or it won’t effectively promote the event.

 Rationale One:

Produce a poster promoting a local event of your choice. Make the poster full of information about the event, where it’s taking place, when, what’s going on, timings, cost and what to expect. Include all the details you think your audience may need.

Rationale Two:

Produce a poster promoting a local event of your choice. Make the poster as simple as possible – pare back the information to the minimum. Consider how few words you can use. But don’t forget essential information or the poster won’t effectively promote the event.

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