Melbourne proved to be a trickier City to depict in an abstract way than I had anticipated! As I researched I felt like the City had two sides one, the beach/sea loving contingent the other a food/cafe urban loving culture.
I first looked into the more urban culture of cafe’s and food halls and discovered the Queen Victoria Market as a hub of produce (see website below):
I also discovered a trend for being obsessive about Coffee. I started looking at images of these shops and stores:
You can see a real colour theme here of pale colours against rich dark colours. So pale green and grey against a black or a gold. My thought was to create a cover that made use of these colours and used industrial lines. Here’s how that turned out:
To me it felt a little lifeless and stiff and I couldn’t see that as a fair representation of Melbourne so I started to look into the sea/beach life of the city instead.
My start point was the popular aquarium:
I really love the vibrancy of the aquarium and found that same vibrancy reflected as I looked at popular beach town St. Kilda…
In the end I drew on the blues and purples of the aquarium as a basis for my cover design and I think the result gives a better picture of Melbourne: