Before I mention the designs I produced in InDesign it’s worth me mentioning I came up with another design for the postcard using a ribbon with the lettering on it as well as the knot with lettering. Just simply because this reflected the coffee packaging more than the knot did.
Now to talk about my process with InDesign and Illustrator.
Here’s the end results:
I wanted to try two designs, one focusing on a knot illustration to represent the commitment of Marriage (‘tying the knot’) the other being a more simple design with a ribbon, looking more aesthetically pleasing.
I had a bit of trouble thinking of what colour palette to use, i didn’t want to use random colours, or make it too dark looking. I took inspiration from the colour palettes available from a site called Design Seeds (http://design-seeds.com/).
I chose this colour palette to work to as it had a sense of celebration and joy to it.
When I first created the designs I hadn’t included anything to mention celebrating commitment, and I felt this was missing so I added in a little phrase at the bottom of the designs. It says “Helping you celebrate commitment since 1990′. Often lots of products are marketed with a year of origin so I thought this might be a fun touch.
Overall I’m happy with the two different designs. I would’ve liked to have actually placed them onto coffee packaging an then had the image of the whole coffee package as the postcard design. But i wasn’t skilled enough in In-design/Illustrator to achieve this in a way that didn’t look really messy.
Other than that I think the designs really portray my sense of celebrating commitment not just seeing it as ‘hard work’. And I like that it’s based on an element of Graphic design that I love, packaging.