Assignment 4: Exercise – Hierarchy

TV listings magazine mock up

TV listings magazine mock up

I’m decided to use the main heading and subheading from the research example I collected from a TV listing magazine. But for the main body of the text I’ve filled it out with Lorum Ipsum. For the Heading I chose:

Cooper Black, 36pt, aligned centre.

it’s rounded edges and almost bubble like quality adds to that slightly gossip/cheap magazine feel. It’s informal but not decorative which suits this magazine, a decorative or script font would probably be better suited to a craft or arts magazine.

For the Subheading I chose:

Myriad Pro – SemiBold, 18pt, aligned left.

For the body text I chose:

Myriad Pro Regular, 11pt, aligned left.

This font was easily legible/readable at small sizes and being Sans Serif matched the fonts used in my research.

Specialist Computer magazine article mock up

Specialist Computer magazine article mock up

For the Heading I chose:

ChunkFive in two different sizes; 48 pt & 28 pt

I think this font is a good choice for a computer magazine as it has some of the formality of a serif font but with added interest with its curved edges (like the terminal of the letter ‘r’).

For the Subheading I chose:

Arial Bold, 16 pt, aligned left.

This font has a clean precise feel. It suits a series review.

For the body text I chose:

Arial Regular, 10.5 pt, aligned left.

I liked the continuity/flow in using a font from the same family as the subheading in the main body of text. I found I had to set it quite small, 10.5 pt in order to fit the 500 words in, which makes me wonder if another font might be more suitable to greater readability.

 

Weekend edition newspaper  book review, mock up.

Weekend edition newspaper book review, mock up.

 For the Heading I chose:

Georgia Regular, 38 pt, aligned centre.

I chose a thinner, serif font for the heading as this was similar to the font used in the example from my research. It looks formal with an air of sophistication which suits a book review.

For the Subheading I chose:

Georgia Bold, 18 pt, aligned left.

This was a slightly unusual choice as the subheading is bolder/heavier in stroke weight than the main heading. But I’ve followed the format I saw in my research and presume this is because the subheading explains what who wrote the book/the book in question.

I’ve also highlighted some of the subheading text in red as this was also seen in my research, again it highlights other features, such as the authors name. I guess this is important as a way for the reader to find/regularly read article’s based on an author they like’s style?

For the body text I chose:

Minion Pro Semi Bold, 11 pt, aligned left.

I chose a Serif based font for the main body of text in keeping with the formal feel of the piece. I used a Semi-Bold stroke as I felt this made the letters more legible. I wonder if this is to help with the reading of small text against the paper used in newspapers?

 

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