Assignment 4: Exercise – If the face fits

The start point of this exercise was to create a sample book of typefaces on our computer to refer to. I’d not seen a sample book of typefaces before so it seemed a logical point to see do a little research before making my own. The website ‘I Love Typography’ had an article about ‘FontBook’ from the online font store FontShop. There’s some images of pages which gave me an idea for layout:

http://ilovetypography.com/2008/01/24/fontbook-type-encyclopedia-review/

I think I may have taken the sample book task a little too far, I created a 42 page A4 booklet in Indesign. I won’t put it up here, just a sample of it:

Serif fonts p.10-11

Serif fonts p.10-11

sample book of typefaces2

I found that the boxes around the different fonts helped to create a separation which gave better clarity. It was a helpful exercise in actually knowing what individual font’s looked like with all their variations.

Identifying fonts for commission:

Identifying fonts for some pretend commissions was harder than I anticipated. I kept wanting to add colour or images or pattern to help me decide what font to use. But I think it was a helpful exercise to keep it just to find the font that I thought suited the subject.

Short story in women’s magazine:

A short story in a women's magazine2Fonts used: Heading – Bodoni MT, Text – Century School Book

I felt that these two fonts worked well together, and I didn’t really experiment much further. I’m aware though this looks more like a pairing that would be in a fashion magazine than a gossip magazine I wasn’t 100% sure what kind of magazine the commission was for.

Advert in Parish magazine:

Parish magazine Flower rota flyer

 

Fonts used: Heading – Lucida Caligraphy Text – Lucida Bright

I found this design a little harder, I know traditionally these kinds of flyers look really bad. Part of me wanted to update that look and use really fun modern text. But I felt a more traditional but script based font would give that balance between artistic and formal. I’m not sure if the main text is quite right but I needed it to be readable and formal which Lucida Bright seemed to provide.

Poster for boys after school club:

 

After school club poster v.1

After school club poster v.1

Fonts used: Helsinki & Edmunds

I wanted the font to have more a hand lettered feel, less formal. I think Helsinki is okay but doesn’t feel necessarily like a ‘boyish’ font. The Edmund font was to add a kind of club feel, in the sense of it reminds me of Western fonts and therefore feels a bit more like a special club?

After school club poster v.2

After school club poster v.2

Fonts used: Langdon & Edmunds

I wanted to try an alternative heading font so tried Langdon. it has an edged almost stamp like appearance. I wondered if this would look more like a bold masculine font. It still felt like it wasn’t high impact enough to grab young boys attention so I tried another font…

After school club poster v.3

After school club poster v.3

Fonts used: Playbill & Edmunds

I tried to tie things together by using similar themed fonts, both fonts have that Western feel. I’m not 100% sure if it’s grabbing enough, but it feels a better fit. I tried one last time with a final design…

After school club poster v.4

After school club poster v.4

Fonts used: HVD Peace & Franchise Bold

The final design feels more successful. The stencil print feels a bit army like and is masculine, it also stands out so I think would catch the eye of young boys. The straight/hard edge of the main text fits with the masculine feel.

A5 Flyer for friends engagement party:

 

Engagement flyer v.1

Engagement flyer v.1

Fonts used: Heading – Franchise Bold, Text – Harlow Solid Italic

I may have cheated a little by setting a layout with the lines on the flyer but it helped me to pick out fonts with a bit more confidence. The brief said they wanted a club style flyer, so I did a little research and found that often club leaflets had bold Sans Serif fonts for heading and then a script font or different Sans serif font for other details. In the first attempt the fonts differ quite dramatically in style which gives a high contrast but I’m not sure if that’s what’s wanted for an engagement flyer..

 

 

Engagement flyer v.2

Engagement flyer v.2

Fonts used: Heading- Harlow Solid Italic, Text – Caviar Dreams

I tried to use fonts of a similar style in the flyer above, I was going for almost an Art Deco, glamorous feel, maybe a hint of american diner in there too? I think the too work better together but don’t like the way the names look in the Harlow font.

 

Engagement flyer v.3

Engagement flyer v.3

Fonts used: Heading – ChunkFive, Text – Caviar Dreams

In the flyer above I chose a font that had a more rounded, bold feel for the headings. It improves the look of the names but is perhaps a little too dominant? I kept the Caviar Dreams but I’m unsure if it sits well alongside the larger font.

 

Engagement flyer v.4

Engagement flyer v.4

Fonts used: Heading – Langdon, Text – Lobster 1.3

I think these to fonts look okay together, perhaps would be better if the Lobster font wasn’t bold but was a normal weight.

 

Engagement flyer v.5

Engagement flyer v.5

Fonts used: Heading – Langdon

I can’t find the font I used for the body of the text in the version above!! I think it’s my least favourite design as the text font looks quite lost and frail next to the heading font. It looks like an imbalance of formal/informal.

I think I would go with version 2 or 3 of the flyers, as the fonts seems to contrast each other without leaving you feeling confused.

 

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