Part 3: Exercise 1 ~ Delivering Information

For this part of the exercise I am finding examples of ways in which visual communications deliver information. I need examples of web based design, print and moving image. I had an idea of a graphic designer who produces info graphics – Sarah Illenberger, but not much of an idea for the web-based design.

Web-based design:

I started by searching through the archives of the V&A collection for posters or leaflets but quickly realised that most of their collection is older and they don’t feature a lot of (if any) webdesign. I remembered the Design Museum was good at tracking trends in design across several areas, including Graphic Design so began by looking at their Designs of the Year 2015. I discovered they had a category for Graphics. Here I discovered a project by Graphic designer Marcel which I think displays information in an interesting way, but also acts as a campaign piece.

The project called – Inglorious fruits & vegetables by Intermarche, was a campaign by the supermarket to reduce food waste by trying to integrate ugly fruits and vegetables into supermarket chains. ┬áThe campaign was backed by a powerful, persuasive advertising scheme, which covered TV (commercials), magazines, labelling in food stores and Poster/Billboard adverts.

Inglorious Fruits by Marcel for Intermarche.

Inglorious Fruits by Marcel for Intermarche.

I think this is a really clever design because it visually elevates and glorifies the ugly vegetables or fruit by putting them centre stage, enlarged. Photographing them in a good light reminds me of a photo shoot for a fashion magazine, and how generally we’re used to seeing perfected images whether it’s of people or products. So its a kind of visual challenge to see something imperfect presented in the same format or medium as we have come to see perfect images. The visually are aided by the text which adds to the playful but confronting message – ‘An Ugly Carrot, The Disfigured Eggplant’. Then the lines beneath which remind us it doesn’t actually matter what they look like because their main function is for taste; “An Ugly Carrot…But in a soup who cares”? These posters and images also became the entrance point to introducing the public to facts and figures about Food Wastage, this was the important part to raise consumer awareness and reduce waste by doing so.

Inglorious Fruits Campaign Strategy, Design by Marcel for Intermarche.

Inglorious Fruits Campaign Strategy, Design by Marcel for Intermarche.

The success of the campaign was I think largely due its clever graphics, they are humorous, and the humour helps to stop people being offended when confronted by facts and figures which are being used to tell consumers to shop/behave differently.

 

 

 

Sarah Illengberger:

Is an Designer, Illustrator, Art Director based in Berlin, whose work is often 3-D, and explores unconventional ways of displaying information or conveying a point. I came across her a little while ago and wanted a chance to talk about her work. I think this is a good an exercise to talk about her work because I think she’s part of a growing set of creative’s who are looking to push the presentation of information into a more visual format.

The 10 Best Books of the Year by Sarah Illenberger for The New York Times.

The 10 Best Books of the Year by Sarah Illenberger for The New York Times.

In this cover for the New York Times book review she created paper rosette’s out the book jackets of the chosen books for the year. It’s a fun way of tying the visual to the idea of an awards ceremony, with the rosette’s as prizes.

 

 

 

Chilli Con Carne by Sarah Illenberger for Enroute Magazine. Taken from self-titled book published by Gestalten.

Chilli Con Carne by Sarah Illenberger for Enroute Magazine. Taken from self-titled book published by Gestalten.

The image here shows her work for Enroute Magazine. She hand made from paper the ingredients for a complex chilli con carne, I think it works really well. You get the idea that these are ingredients for a meal, and the sense that its a complex one, but it’s not 100% clear what meal as there’s been an omission of text. I manges to link in my mind cooking to art, as form of creativity. I think its an interesting way to display ingredients. I wonder if you could effectively display the making process through paper cutting or whether that would become to complex a task to convey without and text instructions.

Chilli Con Carne by Sarah Illenberger for Enroute Magazine. Taken from self-titled book published by Gestalten.

Chilli Con Carne by Sarah Illenberger for Enroute Magazine. Taken from self-titled book published by Gestalten.

 

 

 

 

 

 

 

I also wanted to make reference to a series of Infographic’s she produced for Neon magazine following the results of a survey on the sexual life of young people in 2007. I know it’s an odd topic to mention but I guess what I find interesting if her way of presenting that information in a way that’s palatable. It’s handled sensitively, and humorously, without having to use seedy images of men or women half naked or have cartoon of certain activity. For me that’s interesting as an example of finding ways to bring more taboo subjects into consideration without causing offensive or being vulgar. Here’s the link to the magazine pages.

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