I needed to find some examples of design which was about creating a particular emotive response or association with brand identity. I chose to look through women’s fashion/lifestyle magazine Red for some examples. I found two different examples of identity design; one an advert for clothing company Jigsaw, the other for Burt’s Bee’s Lip balm.
Perhaps the Jigsaw advert is designed to be more emotive, as its not entirely clear what in the advert is their product. You can see a scan of the advert below, followed by an annotated version I created using Illustrator. It’s a bit rough looking but it seemed like a good idea to annotate around the image rather than try and loosely write about it here…
I followed the same idea with the second advert from the magazine by Burt’s Bee’s:
Although both have different approaches in terms of design layout and content, they have a similar underlying feel of suggesting they or their products are life enhancing. That they as brands value honesty, freedom and creativity. Both feel like efforts to convince you of their trustworthy or investment worthy nature by way of virtue instead of convincing you that you must have their product. I wonder if this is something of a trend in marketing now or just those two companies?