This final assignment gave me three options to choose from, I chose the first brief. Brief 1- Book Design – the brief asked me to create a ‘new house style’ for a series of books on design aimed at Children and young people. I then had to create a front cover, back cover and spine design for three books called/on; Colour, Typography and Photographs.
The final element of the brief was to create an introductory chapter called ‘A is for…’ for the book on ‘Typography’. The chapter needed to be at least 4 pages long and interesting enough to capture the attention of young readers…
This project required the design of a logo for a wine bar/cafe called The French Hen. It also stipulated producing examples of the logo placed on products namely; a T-shirt for staff, shop sign, window sticker, beer matt, food/cocktail menu and a napkin.
The brief made an emphasis of the aim of the client being to attract the “young sophisticated drinker” and dispel any reputation of binge drinking or bad behaviour that might normally be associated with a younger drinker (as in still a legal drinker!).
This exercise involved producing a package of graphics including; a logo, letterhead, business card & newspaper advert for a Housing association. The Housing association had a specific aim/slant they wanted to be seen as “different from other local housing associations – more modern, more helpful…welcoming to young people”.
This gave me an focus or core to my designs, something to keep coming back to when looking at the work. Asking myself does this suit young people, is it still professional looking, does it look inviting?
One phrase from the brief stood out and ended up being pivotal to the logo design, “Chance Housing Association has been set up to try and help first time buyers get onto the housing ladder”.
This project focuses on branding and logos as a part of that. The research point specified looking at logo’s and whilst this could be a lengthy process (branding is everywhere!) I decided to use a method I’d used in a previous research test for analysing logos…
This exercise required us to work in two different spaces to create an A3 Poster and double sided A6 flyer to promote a singing course run by a group called SingOut.
The point of the exercise is to work with a tight/limited budget – printing in black and white (no colour), and using a photocopier.
This required a design which grabbed attention and kept clarity after photocopying rather than distorting. The information for the poster and flyer was included in the brief.