Following the comments on my critique page I went back to my sketchbook to draw some new poster designs for rationale two.
My focus was on creating a design that had much more flow and movement in it, looked summery, and in which the central information i.e. the title of the event and dates were more of a focal point. I did the designs as pen drawings without colour first to try and get a sense of shapes and text arrangement before thinking about colour scheme’s.
Pen & pencil drawings of new designs
Scan of first poster in response to rationale one
The poster is handmade, made from patterned paper, coloured card, pen drawings. I don’t currently feel confident enough with Photoshop/Adobe Creative Suite to use them to create the posters, hence it’s been made by hand.You’ll probably notice the design is not perfect, please feel free to suggest alternative ways of approaching the brief/making the poster.
Look around your local area, find a local up-coming event i.e. a jumble sale, music festival and design two posters to promote it.
Make the first poster full of information about the event, details such as when, where, what’s happening, cost and what to expect. Include every detail you think the audience requires.
Make the second poster as simple as possible – pare back the information to the minimum. Be extreme with how little you can say but remember to include the essential information or it won’t effectively promote the event.